The global vitamin and supplement market is worth $68 billion according to research from Euromonitor. Though competitive, the industry has been showing slower growth in recent years due to the economic crisis, regulation difficulties and an overabundance of products in more mature markets.  Specific market segments are showing significantly higher growth, reaching double digits thanks to supplements such as fish oils, probiotics and antioxidants.

Depending on the country, vitamins and supplements are classed as foods or natural health products. In the US, supplements are classed as a category of food and are subject to regulations imposed by the Food and Drug Administration (FDA) with the obligation to state the potency of the product and the ingredients used. Multivitamins and supplements taken to boost the immune system, particularly during cold and flu season are some of the top categories in the segment.

According to Business Insights, vitamins and minerals market (but excluding other dietary supplements such as herbal pills, probiotics, etc.) will see compound annual growth of 4.5%, nearing $30 billion in 2015. Multi-purpose supplements for example, calcium magnesium with vitamin D and fish oil with CoQ10 will continue to fuel this tremendous growth.

CONNOILS started its business model based on the Vitamin Supplement category. A number of our Fluid Bulk Oils, Spray Dried Powders, Nutritional Softgels and Specialty Items have been utilized in the Nutritional supplements industry.  Please review CONNOILS Catalog for a listing of ingredients for your formulation.  If you don’t see what you’re looking for, no worries just CONNECT with us and we’ll be happy to service your ingredient needs.

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